Social sharing is a rapidly emerging email tactic.
As shown in this study by Marketing Sherpa, about 80% of marketers agree that social sharing "extends the reach of email content to new markets".
Furthermore it "increases brand reputation and awareness."Approximately half of marketers surveyed agree that social sharing accelerates the growth of email lists.
It also increases the ROI of email programs.
Get all the details from Marketing Sherpa here.
If you want to get started on sharing your e-mail content you can do this easily in Follow-Up. We have build-in all the features you need to do this.
A note of caution: think about the content you want your customers to share with their network. It should not be a big "SELL".
Rather focus on adding value in form of educating, inform and entertain.
