E-mail Marketing

It’s now easier than ever to take control of all your e-mail activities and track progress.

Follow-Up contains all the tools you need to create customer newsletters, campaigns and PR activities.

You can see who received your message, and who didn’t, bounced e-mails, what links they clicked on, if they updated their contact information or opted-out.

E-mail Marketing from Follow-Up includes every step and process to close the business loop.

From sign-up with follow-up automation, opt-out, integration to CRM systems, viral marketing, confirmation emails, leads management etc.

Email Marketing Features

• E-mail building system (WYSIWYG Builder)
• Contact database
• File archive
• Templates
• Online Reports and Statistics
• Web form and Survey Builder
• Opt-In and Opt-Out management
• Social marketing - share content on i.e FaceBook and other sites
• Viral Marketing
• Marketing automation
• Error proof, quick and simple to use
• Ensure your design is consistent – speaking in one voice – as defined in your brand book
• Remote HTML can be embedded
• Creates automatic table of contents
• Allow form answers in email
  

Email Marketing Distribution

• Central distribution
• Distribution through channels
  • Local markets, Salesforce, Partners (Co-marketing)
    • What do you allow to be changed?

    • What should be shown?

    • What data do you want to capture?

    • Create local design or use the corporate template..

    • Allow the channel to use own distribution lists plus much more

• Schedule when the email should be sent out - time and date.
  

Why use Email Marketing from Follow-Up?

• Increase your sales
• Follow-up on business opportunities
• Generate leads
• Minimize losing customers
• Improved customer service
  • Knowledgebase communication and automation enables dialog

• Bring down cost and admin overhead

  • Reduce or eliminate manually processes

  • Save time and resources