Follow-Up Marketing Automation
With Follow-Up Marketing Automation you can do triggerbased marketing and even build business processes.

Once you have it setup every step in the process is automated. All you need is a trigger to start your communication. The trigger can be a customer submitting a form or data being registred in your CRM system.

Wanna send out more than one e-mail?
You can easily set up severals emails. The emails can be sent directly or delayed in time. 

Example of use:

1. Lead registers for 30 day trial of online booking tool

2. We send test login, brief user guidelines and welcome message

3. Notification goes out to sales stakeholder about the activities

4. After 15 days e-mail informs that half of the trial period has transpired and includes links to evaluation, FAQ and forums.

5. After 25 days, e-mail informs that trial is about to expire

Features:

• Scenario based communication
• Automated follow-up on recipients’ questions, actions or behaviour
• Notifies the contact owner about the incident
• Automated e-mailing to recipient:
  - Based on direct input or monitored action
  - Upon submitting forms or based on answer combinations and filters
• E-mail directly, timed, one off or sequence
  

Benefits:

• Streamlines the early lead cycle
• Automates all redundant “bulk” process steps
• Reduces need for canvas and cold calling
• Lets sales reps focus on leads that are in the right phase in the sales pipeline
• Reaching and communicating with more leads with fewer resources
  
  = Reduced cost per lead and higher success rates